Traffic Exchange Glossary

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B. Bandwidth - The rate at which information travels through a network connection, usually measured in bits per second, kilobits (thousand bits) per second, or megabits (million bits) per second.

Bookmark - A file within a browser in which an Internet user can save the addresses of interesting or frequently used Web sites, so that they are readily available for re-use.

Browser Cache - Often referred to as the cache, the Temporary Internet Files folder contains a kind of travel record of the items you have seen, heard, or downloaded from the Web, including images, sounds, Web pages, even cookies. Typically these items are stored in the Temporary Internet Files folder. Storing these files in your cache can make browsing the Web faster because it usually takes your computer less time to display a Web page when it can call up some of the page's elements or even the entire page from your local Temporary Internet Files folder. How to Clear your Browser Cache

C. Click Thru Ratio - tells you how many people click through a banner advertisement, or link. If you display a banner of text link 10 times and it is clicked 1 time your CTR is 10:1.

Cookie - A piece of information sent by a Web server to a user's browser. (A Web server is the computer that "hosts" a Web site, and responds to requests from a user's browser.) Cookies may include information such as login or registration identification, user preferences, online "shopping cart" information, etc. The browser saves the information, and sends it back to the Web server whenever the browser returns to the Web site. The Web server may use the cookie to customize the display it sends to the user, or it may keep track of the different pages within the site that the user accesses.

Co-Op - Advertising is purchased from one source from several different people, this money is pooled together to buy advertising for the entire group.

Credits - or Hits are the "currency" of every traffic exchange. When surfing you earn credits each time you view a website. For example, if an exchange has a 2:1 credit earning ratio every 2 websites you view you will earn 1 credit to spend. When assigning credits to 'show' your website to others most traffic exchanges use a 1:1 ratio, 1 credit spent is 1 website view.

D. Dialog Box - A box that pops up when you are visiting a webpage, this box requires some sort of interaction from the surfer. They usually ask you to download something, click to subscribe to a mailing list, etc. These are not allowed on most traffic exchanges as they interfere with surfing.

DNS - The Domain Name System (DNS) helps users to find their way around the Internet. Every computer on the Internet has a unique address - just like a telephone number - which is a rather complicated string of numbers. It is called its "IP address" (IP stands for "Internet Protocol"). IP Addresses are hard to remember. The DNS makes using the Internet easier by allowing a familiar string of letters (the "domain name") to be used instead of the arcane IP address. So instead of typing 207.151.159.3, you can type www.internic.net. It is a "mnemonic" device that makes addresses easier to remember

Downline - People that you referred to sign up for a traffic exchange. Most exchanges offer bonuses for signing up new members. Some even offer a percentage of the surfing your downline does and even commissions when your downline upgrades or buys something.

Downline Builder - A downline builder is a way for you to gain referrals in the traffic exchanges listed in the downline builder.. When you recruit new members (referrals) to Traffic Soldiers and they join any traffic exchanges through the downline builder, you will get credit for a referral in that traffic exchange.

Downline Levels - When you referral new members to an exchange, they are considered your level 1 downline. When the level 1 people refer other members, those members are your level 2 downline. Some exchanges go on for 10 or more levels. Some exchanges give you a percentage of the surfing credits for levels of your downline.

E. Exit Popups - A pop up window that appears when you leave a website. Some windows require clicking to close and stop the surfing console, these are not allowed in most traffic exchanges.

F. FTP - (File Transfer Protocol) - A way of transferring files over the Internet from one computer to another.

Frame Breaker - A site that breaks out of a frame. The surfing console or surf bar is essentially a frame for the websites being shown. If a site has frame breaking code embedded into it, it will break out of the frame thus causing the surfing console to disappear. Surfers will have to start their surfing session from the beginning. Sites that break frames are usually banned from the traffic exchanges.

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H. Hits - A hit is one visit to your website. If you assign 100 credits to your website you will receive 100 hits, these hits may or may not come from unique visitors.

I. Impressions - are like credits but these are assigned to banners and text links. Each credit you assign to a banner or text link equals one 'show'. Most exchanges allow you to convert credits into banner or text impressions at a higher rate. For example, 1:20 would mean for every credit you convert you will receive 20 impressions in return.

IP (address) - The communications protocol underlying the Internet, IP allows large, geographically diverse networks of computers to communicate with each other quickly and economically over a variety of physical links. An Internet Protocol Address is the numerical address by which a location in the Internet is identified. Computers on the Internet use IP addresses to route traffic and establish connections among themselves; people generally use the human-friendly names made possible by the Domain Name System.

ISP (Internet Service Provider) - A company that sells direct access to the Internet, most often through dialing a local phone number. Unlike some online services, ISPs provide little or no proprietary content or online services.

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L. Link Tracker - A program used to track advertising campaigns, ad links, email links, any type of advertising in general. The program tracks different statistics depending on the depth of the service. They can track hits, unique views, where surfer comes from, which pages they leave from, conversion rates, etc.. Link trackers are a very good tool so you can get the most from your advertising budget.

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O.Opt-in - A policy for giving permission under which the user explicitly permits the Web site operator to either collect the information, use it in a specified manner and/or share it with others when such use or disclosure to third parties is unrelated to the purpose for which the information was collected.

Opt-out - A policy under which the user's permission is implied unless the user explicitly requests that his/her information not be collected, used and/or shared when such use or disclosure to third parties is unrelated to the purpose for which the information was collected.

P. Phishing - An identity theft scam in which criminals send out spam that imitates the look and language of legitimate correspondence from e-commerce sites. The fake messages generally link to Web sites which are similarly faked to look like the sites of the respected companies. On the sites, you are directed to enter your personal information for authentication or confirmation purposes. The information, when submitted, however, goes to the thieves, not to the "spoofed" company.

Pop Up/ Pop Under - A window that pops up when viewing a websites. These are usually ads and require embedded code to be entered on the website. Some traffic exchanges allow 1 popup but many traffic exchanges don't allow any at all.

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R. Referrals - New members that you personally bring to a traffic exchange and signup under you. They are placed into your downline and usually there are bonuses given for bringing in referrals.

Rotator - A website rotator is a place where you can enter multiple websites into the rotator and by using one URL or link your sites will be rotated and shown by either ascending order, weighted views, or priority views. Rotators are not allowed in alot of the traffic exchanges because the owners have no control on the sites entered into the rotator and they are hard to monitor.

S. Session Cookies - Cookies that do not have a specific expiration time and are discarded when Internet Explorer 6.0 is closed.

Spam - Unsolicited "junk" e-mail sent to large numbers of people to promote products or services. Sexually explicit unsolicited e-mail is called "porn spam." Also refers to inappropriate promotional or commercial postings to discussion groups or bulletin boards.

Spider - A software program that "crawls" the Web, searching and indexing Web pages to create a database that can be easily searched by a search engine.

Splash Pages - are usually 1 quick loading 1 page ad used to grab your attention. They can be used for lead captures, getting referrals etc… In traffic exchanges they are advertising pages that have your referral id embedded into them, when these pages are shown and a new member clicks on them to join a traffic exchange the member that displayed the splash page gets a referral.

T. Third Party Cookies - Cookies placed on the user's computer by any domain other than the host of the Web site the user is visiting. Third party cookies could be used for a variety of functions, including graphics, charts or tables, articles, or advertising on the Web page the users are visiting.

Trojans - Programs designed to allow third parties unauthorized access to the computer systems they infect. Trojans may also be used in order to exploit a computer system to send unsolicited email.

U. Unique Views - When your website receives hits from a traffic exchange these are called views. If you assign 100 credits to your website you will receive 100 views. For example, if out of the 100 views to your website 90 of them are from different people and 10 are repeat visitors you have 90% unique views.

URL - (Uniform Resource Locator) is simply a web address entered to locate and display a web page. It can be the link that takes you to a webpage or the link that shows an image for use in showing banners.

V. Virus - A program that is loaded onto your computer unbeknownst to you. Viruses can make copies of themselves, quickly using up all available memory. Some viruses can transmit themselves across networks.

W. Weight - When using a rotator, banners, or text ads some services allow you to 'weight' your views. Weighting your views allows you to give a certain link(s) more priority than others. For example, you enter 5 different URL's into a rotator and give Link 1 - 50%, Link 2 - 20%, Link 3, 4, 5 - 10%. If you assign 10 credits to your rotator URL, Link 1 would receive 5 hits, Link 2 - 2 hits, and links 3,4,5 would receive 1 hit each. Other rotators will allow you to weight your URL's in order 1,2,3,4,5 etc…. they will be shown in order.

Whitelist - A list of 'good' email addresses or Web sites. Some filters are/can be configured to only accept email or allow access to Web sites from the whitelist. A whitelist can also be used to create exceptions to the rules that filter out "bad" addresses and sites.

Worm - A program that reproduces itself over a network, usually performing malicious actions, such as using up the computer's resources and possibly shutting the system down.

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