It  has been a very busy year at Ycademy, with live daily training calls and topic related monthly Seminars. The December one day seminar on the 17th December covering After Effects is the last one for this year.

Preparations have already begun for the Ycademy Media Design Seminar which focuses entirely on working with Adobe After Effects with registered participants attending preliminary sessions. The advantage of attending the preliminary training is you become familiar with what is required at the actual seminar.

Participating in live trainings gives every participant the opportunity to ask questions, sort out any problems and acquire some background knowledge relating to the subject matter.

Adobe After Effects

Using After Effects is a way to create a motion graphic or animation, from a variety of individual media objects; importing them into the software and creating a composition, adding selective effects to produce a dynamic end product. It’s a way of bringing to life the story you want to tell and visually stimulating  your audience.

Anyone familiar with Photoshop or any other Adobe related products will not find After Effects too dissimilar, just an addition to any existing workflow. Creating a clip for Christmas will be a  very festive way to end the year at Ycademy.

We are all looking forward to a very informative and productive Media Design seminar on After Effects by Adobe.

Author: Zo Nicholas, Media, Marketing, Publishing. Co-Founder of YORGOO, Ycademy,YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader or Subscribe by Email.

Increase Your Business Exposure

As any business owner knows, business is about making those sales, whatever your product. Even if you are a handyman, tiler or carpenter, you need customers in order to sell your skill and be paid. You need business exposure to bring you those customers.

Simple methods are great and work well, the tried and tested methods like logos, business cards, stickers, flyers, brochures but in todays ‘googling’ society you need a good presence online to, it gives you credibility too.

If I need a tiler, handyman or carpenter in Essex where I live, where do I go to find one?

I know that I am not the only one these days to go and ‘google’ my request to find exactly what I need, unless of course someone has recommended such a service before and I have kept a record, otherwise it’s straight to Google. Googling is much more common these days and very much a habit for many people, like myself. Forget the big cumbersome yellow tome ‘the yellow pages’ give me Google any day. Type in your request and up comes a selection of businesses or suggestions to choose from. If you are a business owner, this is the place to be ….and be seen!

Business Presentation

A good presence online starts with your business name and brand and a website design. Your website is your business presentation, active and working for you 24 hours a day, 7 days  week and all  year around. A permanent ad that displays your business. A one time fee that works for you for a full year.

I know from past experience that I have grabbed a business card and stuffed it in my pocket, and when the time was right I checked out the www on the card to view the business presentation in more detail. In our busy lives these  days quiet times when things get done are often long past normal business hours, but your business presentation continues to work for you even when you are asleep.

Website Design

Website design is not as expensive as some may think. A good basic website design displaying a business presentation is an investment and costs much less than placing an ad in a newspaper all year round. Discussing your needs with a web site designer is much more cost effective in the long run than making a decision yourself. An IT Consultant can direct you to the best possible solution for your business needs  and provide you with an affordable website design.

Author: Zo Nicholas, Media, Marketing, Publishing. Co-Founder of YORGOO, Ycademy,YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader or Subscribe by Email.

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QR Code fun

Just for the fun of on a TGIF!

Taking up Yorgo’s challenge to create a fun graphic with the QR code here is my contribution to the fun.

It certainly is a bit of lighthearted fun you can have when you need to get your mind of more serious matters in hand. Sometimes taking a fun break can re-energise the old brain matter into action.   With a little bit of help from Photoshop one can create some unique,  fun images. 

QR Code

Personally I have never heard of QR code before but here is a simple explaination of what it is from Wikipedia.
“A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed… initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users.” 
It looks like the application of this code is still in its infancy but like the more common bar code it may be here to stay.

Author: Zo Nicholas, Media, Marketing, Publishing. Co-Founder of YORGOO, Ycademy,YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader or Subscribe by Email.

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3D Logo Design

Relaxed Friday sessions are always a lot of fun. Using a logo creator that anyone can find online we created some fun 3D Logos. Ycademy sessions are always worth attending, especially for anyone who would like to accelerate their learning curve,  not only with fun stuff but also more serious topics concerning media, marketing or publishing online. 

3D Logo Fun Samples

These 3D logos were created very quickly during the friday session. For really professional looking logos one would spend time creating them with a professional tool like photoshop.

Sample 1.

Sample 2.

Sample 3 with more added fun.

Click on the above images for a larger view.

If you would like to  know more about Ycademy training sessions contact me here.

Author: Zo Nicholas, Media, Marketing, Publishing. Co-Founder of YORGOO, Ycademy,YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader or Subscribe by Email.

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New Logo Design

A brand new website, Zo Web Design still in its preparatory stages, needs a new logo. After much deliberation and a brainstorming logo design study session I have decided on a very simple design. Even a simple design can take time to create and execute.

Font Based Logo

I have decided on a simple font based logo design conveying the message of the website and its purpose.  The design is clean, functional and yet stylish. The design utilises the professional Helvetica font which is very clear and crisp when used in a design. The only choice of colour is black on a white background, however the background  colour can always be changed to suit a particular site design.

This particular typeface also creates a clean design that works well on business stationery such as business cards, letter heads and newsletters etc. It is scalable and reproduces well in print.

Author: Zo Nicholas, Media, Marketing, Publishing. Co-Founder of YORGOO, Ycademy,YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader or Subscribe by Email.

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